Get the updated Flash player at Adobe.com
Click to bypass the detection if you wish.
MTheory Minneapolis - Moving Active Brands - Outdoor / Active Lifestyle Interactive Ad Agency
Mtheory is an interactive-centric design studio with a focus on serving active brands.
We blend strategy and creative with cutting-edge technology to develop appropriate, effective design solutions. We thrive on participating in the very same activities that your consumers do. With our fingers on the pulse of your consumers, we're able to gain valuable insights that ultimately translate into a better product - whether it's a website, identity, print or packaging. Our belief is that the best solutions come from an open-minded, collaborative environment where clients take part in the creative process. Whether talking strategy, design or technology, our clients work directly with the creatives doing the work. Yep, we're a pocket-sized, passionate and tight-knit group. And we believe that translates into a competitive difference for our clients and their brands.
Client List:NBC Sports
Gravity Games
Intel
Arctic Cat
Kawasaki
Rossignol USA
Lifetime Fitness
Berkley
Best Buy
Target Corporation
Gander Mountain
ING Financial Services
Abu Garcia
Fenwick
Volvo-Penta
Larson Boats
American Express
Edge Pro Sports
Summit Brewing Co
Belvedere Vodka
US BioEnergy
The Green Bridge
Services Offered:
Interactive Brand Strategy
Usability Analysis
Information Architecture
Websites
Extranet/Intranet Sites
E-Commerce Solutions
Flash Development
Online Marketing
Content Management
Brand Identity
Interface Design
Video & Motions Graphics
Print & Package Design
Contact MTheory:
We run our business the same way we develop creative solutions. Cut the fat
and communicate the message in a impactful, approprate and elegent way.
When clients work with us, the team is only as big as it needs to be to get the
job done right. In most cases that's a team of three.
If you have a project, want to learn more about us, or just want to say hello, drop us a line.
MTheory Inc - 681 17th Avenue NE Studio 218, Minneapolis MN 55413
Contact Person:
John Peacock - 651-210-0254
Sascha Boecker
If you're in the market for a cycling junkie who will steer your brand in the right direction, Sascha just might be your holy grail in human form. He has more than 18 years of experience in finding the perfect creative line, resulting in the most well thought out, researched, informed, and intelligent design solution you and your brand can get. Making it all look too easy, we usually just write it off to luck.\n\nReally though, working with this German-born creative can really put the head on your beer. Or in the case of Sascha's clients large and small, money in their pocketbooks.
Brian Bjerketvedt
Always bringing his best to the table, Brian has a knack for exploring many solutions to a problem, all in the spirit of knowing that the best solution has been thoroughly thought through. With a spot-on aesthetic sense and superb user interface solutions, his art direction and design skills really rise to the top of the pile. From identity and print, to package design and interactive, Brian possesses an innate sense for how customers think. In his off hours, he can be found riding Minnesota hard-pack on his board or trying to keep up with his little boy Simon.
John Peacock
When it comes to being a nerd, John really takes the cake. He finds himself taking care of the development side of things here. Whether he is knee-deep in code, database design or fumbling through technical books, he has learned to embrace his nerd ability and let it guide him in developing some top-notch interactive. He and his wife like to spend time exploring Minnesota's North Shore, usually traveling by kayak or foot in a quest to find the perfect camping spot.
Minnesota Recreational Soccer League
The Minnesota Recreational Soccer league is one of the largest soccer leagues in the midwest with over 100 teams and 2,000 players. The MRSL hired us to design a dynamic, CMS-driven web site for league board members, managers and players. The league now functions entirely online with team and player registration, team scores and standings, board member news among the features.
Shooters Ridge
Outdoor agency Tripp Growth Marketing asked us to lead the design and production of 20 plus packages in this gun cleaning, care and accessories line.\n\nWithout an edge in product innovation or quality, the packaging had to clearly differentiate it from the competition. In addition to a strong rock solid image, a flexible design was key in streamlining the design production of varying package shapes and sizes.
Larson Boats
The 2007 line from Larson Boats was a major push online for the company. We produced an interesting and highly usable way for a visitor to dig deep into the product line, making navigation on the site a true experience. With the ability to see large previews of the boat model you're interested in, it truly gives the visitor an immersive way to browse through 2007 line of Larson Boats.
Arctic Cat
Every year, a fresh crop of new sleds make their way out the doors of their Thief River Falls facility. The development end of showcasing their new product line was brought to our tables, and we obliged happily. The result was a Flash/HTML hybrid site whose content is completely database driven, allowing changes to be made easily across the entire live site in a cinch.
Belvedere Vodka
Belvedere Vodka literally created the luxury vodka segment. Handcrafted and following traditions dating back 600 years, Belvedere is distilled using 100% Dankowskie Gold Rye. We created a Flash site focusing on the aspirational luxury vodka experience and reinforcing the brand position of "uncompromising integrity."
Summit Brewing Co.
We created a new website for Summit that reflects the unique personality and history of a hometown-proud craft brewery that has become a favorite across the Midwest. Extending the ongoing "Summit Good Will Beer Tour" campaign, this website brings consumers along as Summit visits world beer meccas, demonstrating their beers as legitimate alternatives to European imports.
Berkley
Minneapolis-based Tripp Growth Marketing brought us in to help conceptualize and design a number of products in Berkley's new line of fishing accessories.\n\nHighly focused on the usability of each product, we worked with Tripp to make each product work and feel the way a serious fisherman would expect.
Citizen Pictures
We established a Web presence for Citizen Pictures, the film and design division of CPG. Citizen Pictures is a collective of creative filmmakers and visionaries who focus on directing and designing film for broadcast and commercials. Current clients of Citizen Pictures include TLC, Discovery Channel, Turner Classic Movies, FOX Network and ESPN.
Edge Pro Sports
The EDGE is a unique, bio-engineered oral appliance designed to enhance performance and protection. We provided Edge Pro Sports with a full range of design services, from package design to Web presence to POP displays and magazine ads. All materials promote the athlete-driven aspect of this product's technology and brand message.
Gravity Games
In the crowded arena of extreme sports events, NBC needed to differentiate Gravity Games as the premier alt-sports competition. We designed and produced title sequences, event signage, magazine ads and identity standards that reinforced the brand, combining "law-of-gravity" equations and diagrams with gritty, fast-paced visuals.
Coleman
Minneapolis-based Falls Agency hired us to help them design ad concepts as part of a large pitch to the outdoor retailer. The concepts focused on positioning Coleman as a more youthful and energetic brand, while retaining the equity built in Coleman that reaches back to previous generations.\n\nThe concept centered around three activities that are full of moments that tell us we've arrived. These moments are highlighted with Coleman gear as a constant in the experience.
Rossignol
Developing this mini-site in tandem with Tag New Media in Burlington, Vermont, the site showcased the new line of Zenith skis for Rossignol. Meant to be a way for the visitor to get a deep sense for what the ski was about, as well as providing all of the specs on the model, this site engaged the visitor to explore the many different models and choose one that was right for them.